So, the question is what can you do to use the visual memory power of people for good of your own business? The answer is indeed simple, create a logo. Starting up a business might be easy, but a daunting task is to establish it as a brand, and this can be done when people are able to recognize your brand. Going by this scientific logic, your business can be expanded if people can recognize your brand. It is a well-proven fact that human beings’ visual memory is very powerful and they would tend to retain what they ‘see’, then for what they ‘hear’ or ‘read’, for a larger period of time.
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